As a result of the COVID-19 pandemic, people are joining forces and getting creative with ways they can lend a helping hand. There are many ways to do your part, but one organization that stood out to us was Heroes for Heroes. Started by Jeff Kaplow and Jennifer Asher, the organization is working hard to deliver meals to New Yorkers working on the frontlines.
“Frontline and essential employees are making sacrifices to keep us safe and healthy, so it’s important to help them feel as supported as possible,” says Kyle Mattice, President of The Execu|Search Group. “Often putting others’ needs above their own, something as simple as taking a break to have a quick bite, can be easier said than done. By bringing the meals to them, Heroes for Heroes is playing a critical role in ensuring they have the fuel they need to keep going.”
Since starting, the team has served over 10,000 frontline workers and has partnered with over 10 hospitals. “What started off as a small project, took off in a matter of days,” says Jeff. “The response has been amazing. Donations have far surpassed our original goal, which has allowed us to help more people than we ever imagined.”
With more donations coming in, Jeff and Jennifer have been able to branch out and find other ways to help the community. They’ve most recently partnered with a few NYPD precincts and food shelters. At the food shelters, Heroes for Heroes has been able to feed the warehouse workers and the homeless.
To supply the food, Jeff who is a Subway franchisee, is leaning on his team at his stores. “My employees are the main reason I have been able to do this,” he says. “We’re donating about 400-500 sandwiches a day, and they’re coming in early to make this happen. They’ve gone above and beyond to help the community, and I can’t thank them enough.”
If you’d like to get involved and help support Heroes for Heroes, you can make a donation here.